8th February, 2026
š¶Walking backwards into the future
When was good?
It seems that nearly everybody agrees, at this moment in history, that things are currently not good.
So hereās a question Iāve been asking people. Let me expand the sample groupā¦
When was good?
Your answer might reveal more about your politics than you realise.
Maybe you think back fondly to 2019? Pre-pandemic, when the mood was much more āletās do thisā than āthe tank is emptyā.
Or, maybe you want to go back to 2016. That seems to be a popular answer, for younger people especially.
Why not? TikTok was the sound of a clock. Donald Trump was a reality television star. The UK was still part of the EU and NZ had āa rockstar economyā, fuelled by high house prices and immigration, and overseen by a chilled out entertainer.1 That is, as best I can tell, the track we want to get back on.
What about rewinding to the early 90s? Curiously, weāre often most nostalgic for our teenage years - coinciding with what researchers at the University of Leeds dubbed āthe emergence of a stable and enduring self.ā2 For me that was 1989 to 1995. The time of Windows 3.1. Friends. Jordan and Jonah. But seriously⦠Nevermind. The only famous āKardashianā back then was OJās lawyer.
That also overlaps almost exactly with the political era documented by Toby Manhire in the second season of his podcast Juggernaut. By tracking Spotify data researchers can show that most people stop actively seeking new music genres after they are in their 20s. Is the same true of political ideas or do those ossify later?
Perhaps you look even further back, to the 1950s or 1960s when men were men, nothing of consequence was Made in China, the USA and USSR were the goodies and baddies respectively (which was which depended on your context and perspectives).
When politicians overseas talk about making things āgreat againā this is roughly the era they all seem to be referencing. Maybe the teenage-years phenomenon explains this too?
With the notable exception of Barack Obama (born 1961), US Presidents have been getting one year older each year my whole adult life. Bill Clinton, first elected in 1992, was born in 1946. He was followed by George W Bush, also born in 1946. Donald Trump was also born in 1946. Joe Biden is four years older than those three, born in 1942. Iām not sure history will judge kindly baby boomers who continue to elect their contemporaries well into their 70s and even 80s.
And, before we get too smug in NZ, perhaps worth noting that Winston Peters - who based on current polling is likely to once again hold the balance of power after our election later this year - was born in 1945.
Others seem to look back fondly even further than that - to 1840, when by some accounts NZ was an unspoiled Pacific paradise (although the days were shorter), or even to 1760, before the Industrial Revolution saw people around the world start to use fossil fuels to manufacture everything we wanted to make our lives better.
So letās hear your answer: when was good?
Progress & Decline
Cleaning up some old posts on my personal website recently I came across this post:
ā-SHIFT-ā„-ESCAPE, 4th January 2016
Between 2008 and 2015 I posted these āannual reviewsā at the end of each year. This one specifically happened to be the last thing I ever posted to that blog.
Reading back, it feels like opening a time capsule. I was still in my 30s (just). Our kids were ⦠still kids. I wrote optimistically, and with the benefit of hindsight accurately, about Vend and Timely as high growth companies with potential. I didnāt realise it at the time but I was a few months away from starting arguably the best year of my life3 - one which taught me how malleable time actually is when youāre intentional.
Either way, itās confronting to be hit with a whole decade of progress and decline at once.
When I shared the link with an old friend they made this observation:
⦠one of the trends this illustrates is that the data-driven self (you know, like tools that visualize your annual travel history) is less prevalent than it was.
For my sins Iām still pretty quantified even now. Iām just not sure that the narrative the numbers stitch together is as flattering these days.
Matt Webb (whose long running blog Interconnected is one of the few Iāve followed throughout that decade and continue to be delighted by) wrote an excellent piece last year called āStrava when youāre not as quick as you used to beā where he reflected on āpersonal bestsā:
As an on-and-off-again runner who is motivated each time round by getting better at it, slowing down is something Iāve had to find peace with. Iāve managed to do that now, it took a year or two, and finding a new internal place of motivation has meant that my training is once again enjoyable and free.
Strava is one of the few āsocial networksā I regularly use. But it constantly reminds me Iāll likely never again run 5km as fast as I did in 2017. Every time I revisit an old favourite segment the delta between what previously seemed effortless and now seems remarkable grows wider.4
May I humbly suggest to the (I assume much-younger-than-me) product managers they put more emphasis on ārecent bestā as a more motivating metric.
Itās easy to spiral on the negative. Iāve referenced Brian Enoās āfeeling that things are inevitably going to get worseā many times over the years:
More than a feeling, January 21, 2009
What if it comes to feel like there isnāt a long termāor not one to look forward to? What if, instead of feeling that we are standing at the edge of a wild new continent full of promise and hazard, we start to feel that weāre on an overcrowded lifeboat in hostile waters, fighting to stay on board, prepared to kill for the last scraps of food and water?
From this vantage point, 17 years later, his prediction from 2009 almost feel prophetic:
Humans fragment into tighter, more selfish bands. Big institutions, because they operate on longer time-scales and require structures of social trust, donāt cohere. There isnāt time for them. Long term projects are abandonedātheir payoffs are too remote. Global projects are abandonedānot enough trust to make them work. Resources that are already scarce will be rapidly exhausted as everybody tries to grab the last precious bits. Any kind of social or global mobility is seen as a threat and harshly resisted. Freeloaders and brigands and pirates and cheats will take control. Survivalism rules. Might will be right.
At an individual level I think that idea about trying to grab precious scarce resources while you still can also explains mid life crises. You only get to be each age once, but itās hard to be the age you are.
So how do you counter this, and foster a sense that things could possibly get better?
Here are three ideas, for starters:
Be honest about the past and how good it actually was (see above). Nostalgia is a highlight reel with the lowlights edited out. If you wouldnāt go back then maybe now isnāt quite as bad as it feels.
Pay more attention to progress in the present. We are ultimately what we consume. Thatās true mentally as well as physically. Mostly our news diet is the equivalent of eating deep fried slop for every meal. As Hans Rosling went to great lengths to highlight while he was still alive, on almost every measure things have never been better.5 Or, Information is Beautifulās annual summary of Most Beautiful News of the Year - with all the headlines you probably didnāt see. Letās not blame journalists for this. We canāt expect them to rise much above the level of the general populationās appetite for news fuelled by fear, greed, and an ignorance that often manifests as suspicion of expertise. The algorithm doesnāt reward āthings are gradually improving.ā It rewards āeverything is on fire.ā Somehow, within that general overall upward trend we all have to deal with our own individual decline. But donāt forget the trend.
Choose leaders who focus less on their individual achievements and more on their contributions to others. To quote Adam Grant from his recent NY Times Opinion piece: āThe responsibility of leadership is too important to entrust to arrogant people. Narcissistic leaders deny their weaknesses and make themselves weaker. Humble leaders admit their weaknesses and make themselves stronger. Great leaders overcome their weaknesses and make us all better.ā His prescription, referencing research published in American Psychologist6 is maybe not what you'd expect: start by looking for ways to increase our own self-esteem, especially in childhood: āThe lower our opinions of ourselves, the more insecure weāre feeling, the higher our opinion of narcissists.ā
Hopefully some of you have even better suggestions. Iād love to hear them.
Get in behind
Speaking of nostalgiaā¦
I remain in constant disbelief that TVNZ have not yet revived A Dogās Show, in Drive To Survive style. I reckon it would be a ratings sensation.
Buy my book
See also:
Self-centered memories: The reminiscence bump and the self. Clare J. Rathbone, Chris J. A. Moulin & Martin A. Conway. (2008).
Others might separately nominate 2021, when both Vend and Timely were eight-figure exits for me, but Iām sticking with my selection for now - what you earn is the ticket to the game, how you spend it is ultimately what youāll remember and maybe even be remembered for.
Every time I catch myself feeling stink about this I try to remember: be sad about the future, not the past.
There are 10 separate TED Talk videos in that playlist, and you should watch them all before you open any social media site.
The symbiosis of narcissistic leaders and low-self-esteem followers: Dominance complementarity in childhood. Nevicka, B., van den Hee, S. M., van Loenen, M., & Brummelman, E. (2025).




When was good?
For me personally, or for most people?
What is āgoodā? In my view things are good when you have security of health, housing, food and a peaceful country to live in.
Right now we have two societies: one is living with all of those things; the other is living a precarious life. Over the past 40 odd years the precarious group has got much larger. This fact is becoming recognised as a threat to the western way of life. Eventually it may threaten for everyone the peaceful country item on my list.
When youāre starving the right to vote is a luxury. Once things are āgoodā (on my definition of it) then other issues arise (discrimination, oppression etc) and can become very important. Some of those, if unsatisfied, can leave you feeling things are not good at all. If you focus on the rights of women, then things are still very far from good.
So I can only find a time which was good by fairly narrowly defining āgoodā. In my terms that was in about 1973 just before the first oil crisis.